Skip to content

Insight // Artificial Intelligence

Apple’s iPhone Designer Joins Jony Ive to Help Develop New AI Hardware

Dec 28, 2023 3 min read HyScaler Team

The person who helped design iPhones, Tang Tan, is leaving Apple to join Jony Ive’s company, LoveFrom. He’s going to work on a new project about smart machines that learn, and it’s supported by Sam Altman from OpenAI. The goal is to make gadgets using the newest learning technology. This is part of a trend where many designers are leaving Apple. Mark Gurman from Bloomberg shared this news.

Tan, the iPhone designer, led the design of key Apple products like the iPhone, Watch, and AirPods. His departure creates a significant gap. Now, as part of LoveFrom, he takes on the role of hardware design lead for a new AI project. Altman handles the software side. The products are in early development, mainly for home use. No comments have been made by OpenAI, LoveFrom, or Apple regarding this news.

iphone designer

iPhone Designer Tan’s Departure Marks Latest Shift

The iPhone designer, Tan, was expected to leave Apple, but his new destination wasn’t known until now. Earlier this year, Evans Hankey, who succeeded Jony Ive, also left after a short stint as product design chief. Around 14 members from Ive’s old team have left Apple since 2019, leaving only a handful. Ive served as an Apple consultant until 2022, and over 20 ex-Apple employees have joined him at LoveFrom. Tan’s departure adds to the list of changes in Apple’s design team, reflecting shifts in leadership and personnel since Ive’s time.

LoveFrom, a company founded by a renowned iPhone designer, now comprises over 20 former Apple employees. Notably, they’ve secured partnerships with esteemed clients like Airbnb, Ferrari, and Moncler. Their consulting collaboration with Apple spanned three years, concluding in 2022. The team’s expertise, stemming from their Apple background, has fueled LoveFrom’s growth, making it a hub for innovative projects and high-profile associations. The iPhone designer’s transition to LoveFrom has brought about an expansion in talent and clientele, solidifying the company’s position in the realm of design and consulting beyond their initial association with Apple.

New AI Devices for Homes in the Works: Limited Info Revealed

Not much is known about the new AI hardware project yet. People are saying it might include some gadgets for houses. The first news about Ive and Altman discussing an AI device came from The Information. They also said Masayoshi Son from Softbank was part of these talks. This news is still fresh, and more details about these devices are expected to come out soon. Jony Ive, known as the iPhone designer, is teaming up with Sam Altman for this exciting project involving AI hardware.

Not Trying to Beat iPhones: Altman’s AI Hardware Stirs Apple Dominance Speculation

Altman has explicitly stated that he doesn’t want to compete with smartphones, especially the highly popular iPhone. He mentioned in a recent interview that he has no plans to create a device to replace the iPhone. Despite this, there’s speculation about the potential impact of his new AI hardware project on Apple’s leading position in consumer tech. The excitement around OpenAI’s ChatGPT adds to the speculation, suggesting that the collaboration with Jony Ive, an iPhone designer, could introduce innovations challenging Apple’s dominance in the industry.

The iPhone designer, Altman, got fired and then hired again by OpenAI. He lost his job partly because he was collecting money for different projects. One of these projects involved teaming up with Ive to make AI hardware supported by Softbank, as mentioned in a previous Bloomberg report. They plan to work together on creating advanced technology.

Tags //
Summarize using AI //
Share //
Comments //

Related

Keep reading.

Technology

Hiring A Dedicated Development Team: 6 Steps for Great Success

Businesses today are rethinking how they build software. Rather than growing every function in-house, more companies are turning to dedicated development teams and external specialists who plug into a project with the commitment and focus of an internal hire, minus the overhead. Working with a software development agency gives businesses access to specialized expertise without […]

Aug 13, 2026

Technology

6 Different Ways to Choose the Best App Development Company

In the ever-evolving landscape of digital innovation, selecting the right app development company is paramount for bringing ideas to life and ensuring their success in the competitive market. With countless options available, navigating the terrain can be daunting. However, by strategically exploring six distinct avenues, one can streamline the search and confidently choose the best […]

Aug 13, 2026

Artificial Intelligence

Lost Words Found: The AI Translator’s Promise of Unparalleled Accuracy in Translations

In a world woven together by diverse languages, the promise of seamless communication often falters in the face of translation challenges. Enter the transformative realm of AI translators, where precision meets unprecedented accuracy. This article, “Lost Words Found,” explores how artificial intelligence revolutionizes AI in language services, from decoding idiomatic expressions to preserving cultural nuances, […]

Aug 12, 2026