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Snapchat+ is rolling out some new features that use artificial intelligence (AI) to enhance the app’s experience for subscribers, the company announced on Tuesday. The most exciting feature is Snapchat Dreams AI, which allows subscribers to create and send realistic images of themselves and their friends in different scenarios. Subscribers can also generate images based on text prompts, and extend their photos with AI.
How to use Snapchat Dreams AI
Snapchat Dreams ai is a fun and creative way to create fantastical images of yourself and your friends in different scenarios. For example, you can create an image of yourself and your friend as mermaids, superheroes, or rock stars. To use it, subscribers need to tap on the “Dream” button on the right side of their screen.
Then, they can create an AI selfie of themselves and then select one of their friends to join them in the image. They can then send the image to their friend or share it on their story. Snapchat+ subscribers get one free pack of eight Dreams a month, the company says.
Snapchat Dreams AI did not reveal which specific model is powering the feature but said that it has several deals with partners to use their foundational models.
How to use the Snapchat Dreams AI image generator
The AI image generator is another feature that uses AI to create realistic images based on text prompts. To use it, subscribers need to tap on the “AI” button on the right side of their screen. Then, they can either choose from a list of prompts, such as “a unicorn in a forest” or “a pizza with pineapple”, or type in their prompt, such as “a cat wearing a hat”.
The app will then use AI to create an image that matches the prompt. Subscribers can edit, download, and share the image with others.
The AI image generator can also be used to create AI images for bitmoji backgrounds and chat wallpapers, which subscribers could already do before. Now, they can also send AI images to their friends directly.
How to use the AI Extend tool
The AI extend tool is a useful feature that helps subscribers improve their photos. Sometimes, you might take a photo of something, but you zoom in too much and miss some parts of the scene. With the AI extend tool, you can zoom out and get a complete picture, where the missing parts are filled in with AI.
To use it, subscribers need to tap on the extend tool and wait for the app to generate a new image. They can then edit, download, and share the image as they wish.
Snapchat says these new features are rolling out now, but they may not be available in all regions.
Why Snapchat+ is investing in AI
These new features show that Snapchat is looking to further the app’s AI capabilities and build on the ones it already offers. Snapchat users can already receive AI-generated images from the app’s My AI chatbot, and they have had access to the app’s Snapchat Dreams AI feature for a few months now.
Snapchat+ is a subscription service that launched over the summer and costs $3.99 per month. It offers subscribers exclusive features, such as unlimited replays, custom stickers, ad-free viewing, and more. The company says it currently has more than 7 million Snapchat+ subscribers.
New data shows that the service recently had its best month in terms of in-app revenue, indicating that it is growing steadily. In November, Snapchat+ topped $20 million in net revenue (after app store fees) for the first time. At the same time, subscription revenue increased by double digits in almost every country where Snapchat+ is live.
