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toys r us ai commercial

FEATURED // Artificial Intelligence · Jun 26, 2024

Toys R Us AI Commercial: A Partially AI-Powered Resurrection?

The once-mighty Toys R Us brand, a cherished memory for many, has taken a curious step towards revival. WHP Global, the current brand licensee, has unveiled a new commercial heavily reliant on OpenAI’s groundbreaking text-to-video tool, Sora. This innovative approach marks a unique moment in advertising, raising questions about the potential and limitations of AI-powered […]

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