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Since the debut of Apple’s AI Features ChatGPT, OpenAI’s incredibly successful AI chatbot in November 2022, tech companies have been scrambling to incorporate artificial intelligence tools into their hardware and software offerings. Microsoft, an OpenAI supporter, took early action last year by introducing its generative AI chatbot, Bing Chat (now known as Copilot) while integrating this new technology into its extensive range of applications and services.
AI Race Update: Google, Samsung Forge Ahead; Apple’s Awaited Breakthrough
Google, not to be outdone, swiftly released Bard and has since added numerous AI capabilities to its products, despite a shaky start. Meanwhile, Samsung is gearing up to unveil its upcoming lineup of flagship Galaxy S series smartphones, which will be packed with AI features, later this month. However, Apple has fallen significantly behind its competitors in the Apple’s AI Features race, although it is diligently working on its generative AI offerings. Rumor has it that the company plans to make an announcement about this at its Worldwide Developers Conference later this year.
According to Mark Gurman‘s latest Power On newsletter for Bloomberg, Apple is gearing up to introduce its groundbreaking generative AI technology as part of iOS 18. The tech giant has been diligently developing its own impressive language model, codenamed Ajax, which is set to revolutionize the AI landscape.
The upcoming ‘Apple’s AI Features capabilities might encompass auto-summarization, enabling users to condense long content, and an auto-complete feature for apps, making interactions with applications more seamless. Moreover, Apple is rumored to integrate AI into Apple Music, ensuring a music streaming experience that is both personalized and intuitive. The report also suggests the introduction of new Apple’s AI Features developer tools, empowering creators with advanced abilities to innovate within the Apple ecosystem.
The highly anticipated announcement of Apple’s AI features offerings is expected to take place at the prestigious WWDC event in June. Gurman also revealed that Apple has been rigorously testing its AI model since the early months of 2023. Stay tuned for the exciting advancements that Apple’s AI features revolution will bring!
Smartphone AI Trends: Google’s Pixel 8, Samsung’s Galaxy AI, Apple’s AI Features
Google has already launched its AI-capable Pixel 8 phone series, while Samsung is gearing up to introduce Galaxy AI on its upcoming smartphones, providing a range of on-device AI-driven functionalities. In an attempt to keep up with its competitors, Apple is preparing AI services for the iPhone. According to Gurman’s newsletter, Apple is considering incorporating features like auto-summarizing and auto-complete into its core apps and productivity software, such as Pages and Keynote.
Furthermore, Apple, headquartered in Cupertino, California, has exciting plans to incorporate AI into Apple Music to enhance playlists and recommendations. The newsletter also reveals that Apple’s AI Features on-device assistant Siri is in line for an AI transformation, with advanced chatbots like ChatGPT and Copilot leading the way. Although Apple is expected to introduce its AI features later this year, Gurman suggests that the company will need until at least next year to fully implement its ambitious generative AI vision.
In December, renowned Apple analyst Ming-Chi Kuo also mentioned that the forthcoming iPhone 16 models would come with an enhanced microphone. This microphone is specifically designed to greatly enhance the Siri experience and voice input. Kuo further revealed that the Siri team at Apple has been diligently working on LLMs and other AI features since Q3 2023.
Apple has recently made headlines for its negotiations with publishers to enhance its generative AI systems using news content. According to reports, the tech giant has proposed multiyear deals valued at a minimum of $50 million (approximately Rs. 420 crores) to obtain licenses for news article archives from renowned publishers such as Condé Nast, the New Yorker, NBC News, and others.
