AniML’s 3D Capture App Doly: Revolutionizing Product Video Creation

AniML, a French startup, is making waves in the tech industry with its innovative 3D capture app Doly. This app aims to simplify the creation of professional-quality product videos, particularly for online marketplaces and social media platforms. If you’re selling sneakers online or creating Instagram ads for your direct-to-consumer products, Doly is designed to help you generate 3D models using your phone and turn them into stunning product videos.

The Vision Behind AniML’s 3D Capture App Doly

AniML’s goal with Doly is to democratize 3D capture technology, making it accessible to everyone. Video creation is already challenging, but generating 3D models has traditionally been even more difficult. The AniML team has focused on streamlining this process, packaging it into a user-friendly iPhone app. They aim to create the “PhotoRoom of product videos,” transforming how products are showcased online.

How 3D Capture Works with Doly

Capturing the Product in 3D

Using Doly is straightforward and intuitive. The user points their iPhone camera at the product and physically moves around it to capture it in 3D. This process involves taking multiple still images from different angles, which are then sent to the cloud for processing. The app’s simplicity ensures that users without technical expertise can still create high-quality 3D models.

Behind the Scenes: Gaussian Splatting and AI

AniML has developed a sophisticated reconstruction pipeline to convert these still images into realistic 3D models. This process utilizes a technology called Gaussian splatting. Traditional 3D models are created with a collection of points in 3D space, covered by 2D textures, and enhanced with lighting effects. Gaussian splatting, however, represents a new rendering approach. It estimates a 3D point cloud from a set of 2D images using a pre-trained AI model.

The Role of AI and NeRF Technology

The foundation of Doly’s 3D capture app doly technology lies in recent advancements in AI. AniML’s co-founder and CEO, Rémi Rousseau, highlighted the significance of AI in transforming 3D reconstruction. Inspired by research from tech giants like Facebook and Google, AniML leveraged a new paradigm known as NeRF (Neural Radiance Fields). NeRF utilizes machine learning to reconstruct 3D environments from 2D images, allowing AI to handle the complexities of 3D model creation.

The Benefits of Using Doly for Product Videos

Simplifying a Complex Process

Doly significantly reduces the complexity involved in creating 3D product videos. By automating the 3D capture process and utilizing advanced AI technologies, the app allows users to focus on their creative vision rather than the technical details. This democratization of technology means that businesses of all sizes can benefit from high-quality 3D product videos.

Enhancing Product Presentation

3D product videos created with Doly offer a more engaging and immersive experience for potential customers. These videos can showcase products from multiple angles, providing a better understanding of the product’s features and design. This enhanced presentation can lead to higher engagement and conversion rates, making Doly a valuable tool for e-commerce and digital marketing.

Cost-Effective and Time-Saving

Traditional methods of creating 3D models and videos can be time-consuming and expensive, often requiring specialized equipment and expertise. Doly eliminates these barriers by offering a cost-effective solution that leverages the power of your iPhone. This allows businesses to produce professional-quality content quickly and efficiently, without the need for significant investments in technology or training.

3D capture app Doly
Source: Doly

AniML’s Vision for the Future of 3D Capture app Doly

Expanding Accessibility

AniML’s mission is to make 3D capture technology accessible to a broader audience. By integrating this technology into an easy-to-use mobile app, they are paving the way for mainstream adoption. This approach not only benefits businesses but also empowers individual creators to explore new possibilities in digital content creation.

Continuing Innovation

As AI and 3D capture technologies continue to evolve, AniML is committed to staying at the forefront of innovation. By continuously improving the Doly app and exploring new applications for 3D capture app doly, AniML aims to shape the future of product visualization and digital marketing.


AniML’s 3D capture app Doly is a game-changer for anyone looking to create high-quality product videos. By simplifying the 3D capture process and leveraging advanced AI technologies, Doly makes it easy for users to generate professional-looking content directly from their iPhones. Whether you’re a business owner, marketer, or content creator, Doly provides a cost-effective and efficient solution for producing engaging and immersive product videos. Embrace the future of product visualization with AniML’s 3D capture app Doly and transform how you showcase your products online.