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Google’s focus on tools like Google’s GenAI for the Indian market signifies its aim to cater to a diverse user base with region-specific needs.
The announcement from Google specifically mentions the introduction of features that will provide visual results. This implies that users won’t just get textual information, but also accompanying images, videos, or other media forms to make the data more comprehensive and engaging.
The mention of “information on government schemes” means that Google is taking a step towards civic tech. Civic technology is a technology that is used to empower citizens or help the government run more efficiently. By providing information about over 100 government-led schemes, Google aims to ensure that users are better informed about the benefits and provisions available to them, potentially helping them avail these benefits more effectively.
Google’s GenAI for the Indian market
The provision of information in Hindi and English acknowledges the linguistic diversity of India. While English is commonly used for business and administration, Hindi remains the most spoken language in the country. By offering the feature in both languages, Google aims to cater to a broader audience, ensuring that the information is accessible to both urban and rural populations, and to those who may be more comfortable in one language over the other.
This move is likely part of its broader strategy to make its services more localized and relevant to users in different parts of the world. By providing region-specific information, especially about government schemes that are pertinent to the citizens of India, Google is solidifying its position as a comprehensive and user-friendly information source in the country. Thanks to this technology, users can expect concise summaries of over 100 government-led initiatives in India, with bilingual support in Hindi and English.
The company’s strategy to amplify its search generative experiments (SGE) in India also showcases the prowess of GenAI. Focusing on localized, visually rich content means that a query such as “Ways to wear a saree” could yield comprehensive guidelines on different draping methods, further enriched by a supporting video.
GenAI’s contribution doesn’t stop there. Searching for localized information, like exploring attractions in a city, will now present users with valuable testimonials. For instance, inquiring “Is the local fort wheelchair-friendly?” will activate the GenAI to display pertinent user reviews.
Highlighting Google’s commitment to accessibility, Google Maps has been showcasing wheelchair-friendly spots for some time. The recent addition of wheelchair-accessible shopping routes further strengthens this dedication.
In a move to make searches even more user-friendly, Google expanded its SGE features in India in August. With this technology, users can effortlessly switch between Hindi and English without leaving the results page. Additionally, the company has allocated specific sections for advertisements in these AI-augmented search results.
Google Search Generative Experience (SGE)
Elevating its search experience, Google has integrated GenAI into its Search Generative Experience (SGE). Check out Google search lab for more details on how to use this feature. This innovative feature, inspired by Microsoft’s earlier incorporation in Bing Chat via OpenAI’s DALL-E model, has been eagerly anticipated.
GenAI’s involvement in SGE is not limited to image generation. The added draft mode in SGE allows users to dictate the output’s length and tone, whether formal or relaxed.
In an era where information is paramount, new AI-centric tools signify more than just technological advancement; they represent a dedication to inclusivity, accessibility, and the understanding of local needs. By bridging the language gap and offering users a comprehensive insight into government schemes, it reiterates its commitment to enhancing user experiences, proving once again its position as a tech leader attuned to global audiences.
