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Customer Experience

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The Importance of Customer Experience (CX) in the Digital Age
The Importance of Customer Experience (CX) in the Digital Age What is Customer Experience? Customer experience (CX) refers to the total journey a customer goes through when interacting with a brand or business. This encompasses every touchpoint, from initial discovery and engagement to purchasing and post-purchase support. In the digital age, CX includes online interactions such as website navigation, social media engagement, and customer service […]