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The popular social media platform Reddit has secured a lucrative deal to license its content to a large artificial intelligence (AI) company, sources close to the matter have revealed. The contract, which is worth about $60 million per year, will allow the AI company to use Reddit’s vast trove of user-generated posts and comments to train its machine-learning models.
Reddit AI deal: a win-win situation
The Reddit AI deal, which was signed earlier this year, could be a win-win situation for both parties. For Reddit, the deal could provide a new stream of revenue and enhance its valuation and appeal ahead of its planned initial public offering (IPO). The San Francisco-based company, which had more than $800 million in revenue in 2023, a 20% increase from the previous year, is reportedly considering a valuation of at least $5 billion for its IPO, which could happen as soon as next month.
In the recent Reddit AI deal, the undisclosed AI company stands to gain access to a wealth of data, potentially enriching its algorithms and products. With Reddit boasting over 50 million daily active users and hosting an array of diverse communities exceeding 100,000, renowned for their vibrant and candid discussions, this partnership promises valuable insights and feedback for the AI company’s advancement.
The Reddit AI deal could also set a precedent for future contracts of a similar nature, as one of the sources suggested. The deal reflects the growing demand for data among AI companies, which are constantly looking for ways to enhance their models and services.
AI data licensing: a rising trend
The Reddit AI deal is not the first of its kind. In recent months, several AI companies have struck data licensing deals with content providers, especially in the media industry. For instance, OpenAI, the research organization behind the GPT-3 text generation tool, signed a contract in December with Axel Springer, the German media giant, for AI training worth tens of millions of dollars, according to a Bloomberg News report.
Another example is ChatGPT, a startup that develops AI chatbots, which is in talks with publishers such as CNN, Fox Corp., and Time to license their work, Bloomberg News has reported. The aim is to feed the chatbots with high-quality and up-to-date content to make their responses more accurate, relevant, and engaging.
The AI data licensing trend could benefit both the AI companies and the content providers, as it could create new opportunities for innovation, collaboration, and monetization. However, it could also raise some ethical and legal challenges, such as ensuring the privacy, security, and quality of the data, as well as the fairness, transparency, and accountability of the AI models.
Reddit IPO: a highly anticipated event
The Reddit AI deal comes at a time when the company is preparing for its highly anticipated IPO, which could be one of the biggest tech listings of the year. The company has hired about 16 banks to work on the IPO, including Morgan Stanley, Goldman Sachs, JPMorgan Chase, Bank of America, and Citigroup.
The IPO could be a milestone for Reddit, which was founded in 2005 and has grown to become one of the most influential and controversial platforms on the internet. The company has faced several challenges and controversies over the years, such as dealing with hate speech, misinformation, harassment, and censorship, as well as managing its relationship with its passionate and vocal user base.
However, the company has also shown resilience and innovation, as it has introduced new features and products, such as Reddit Coins, Reddit Premium, Reddit Gifts, and Reddit Public Access Network, to diversify its revenue sources and enhance its user experience. The company has also attracted some prominent investors, such as Tencent, Sequoia Capital, Andreessen Horowitz, and Peter Thiel.
The Reddit IPO could be a test of the company’s ability to balance its growth and profitability with its community and culture, as well as its potential to compete with other social media giants, such as Facebook, Twitter, and TikTok.
