Client Location

USA

Industry

Real Estate

Technologies

WordPress, MySQL, LESS, jQuery, PHP, HTML5, BootStrap

About the Client

Our client is a company that specializes in real estate and property management. They offer a range of services, including:

• Residential properties: They have a variety of properties for sale or rent, from apartments and condos to houses and villas. Whether you are looking for a new home or an investment opportunity, they can help you find the best option for your needs and budget.
• Rental services: They provide professional and reliable rental management for landlords and tenants. They handle all aspects of the rental process, such as marketing, screening, leasing, maintenance, and accounting. They also offer online tools and resources to make renting easy and convenient.

The client wanted a website that would showcase their services and properties in an effective and attractive way. They wanted the website to be user-friendly so customers could easily navigate and find the information they sought. They also wanted the website to reflect their brand identity and values, such as quality, trust, and customer satisfaction.

Requirement Analysis

We conducted a thorough examination of the requirements and objectives set forth by our client, a comprehensive Real Estate and Property Management firm situated in Columbia, South Carolina.

Our client sought the development of a website that would serve as a dynamic platform to highlight their extensive portfolio of residential properties and rental services. A paramount goal was to ensure seamless accessibility for customers, enabling them to discover and explore the properties of their choice effortlessly.

Additionally, our client envisioned the integration of a blog section to disseminate valuable insights, a comprehensive team listing to showcase their dedicated personnel, and the implementation of a secure login system catering to both property owners and tenants.

Features and Advantages – Real Estate Management Website

A real estate management website is an online platform that enables real estate agents, brokers, landlords, and property owners to list, market, and manage their properties. It also allows potential buyers, renters, and investors to search for properties, compare them, and contact the owners or agents.

Some of the features of a real estate management website are:

• Property listing: This feature allows users to create and display detailed and attractive property descriptions, photos, videos, floor plans, maps, and other relevant information.
• IDX integration: This feature enables the website to connect with multiple listing services (MLS) and display updated and accurate property data from various sources.
• It also provides tools to track and follow up with the leads, such as CRM, email marketing, SMS marketing, etc.
• Analytics and reporting: This feature helps the users monitor and measure the performance of their website and marketing campaigns.

Some of the advantages of a real estate management website are:

• Increased visibility: A real estate management website can help users reach a wider and more targeted audience online. It can also improve the SEO ranking and online reputation of the users.
• Enhanced user experience: A real estate management website can provide a user-friendly and responsive design that adapts to various devices and screen sizes.
• Improved efficiency: A real estate management website can help users manage their properties and leads more effectively and conveniently.

Solution

We recommended the utilization of the WordPress Content Management System (CMS) as the foundational platform for the website. WordPress stands out for its exceptional versatility and user-friendliness, making it adept at accommodating diverse content types and features.

Furthermore, we put forward the incorporation of specific WordPress plugins to augment the website’s functionality. These plugins include iHomeFinder, which facilitates IDX integration, Custom Post Type UI, enabling the creation of tailored post types, Contact Form 7, for crafting forms, and Advanced Access Manager, which proficiently manages user roles and permissions.

Implementation

We meticulously crafted and constructed the website by harnessing the versatile capabilities of the WordPress Content Management System (CMS) alongside carefully selected plugins that we endorsed.

These plugins underwent thorough tailoring to align seamlessly with the client’s specific demands and personal preferences, skillfully harmonizing them with the website’s theme and overall design aesthetic.

Furthermore, our team took the initiative to meticulously curate and produce all of the website’s content, encompassing everything from the detailed rental listings and engaging blog posts to the informative team profiles and the user-friendly login pages.

Results

The website was promptly delivered and impeccably aligned with the client’s aspirations. It elegantly exhibited the client’s residential properties and rental services, exuding both allure and professionalism. Moreover, it furnished its clientele with a seamless and user-friendly experience.

Furthermore, this digital platform played a pivotal role in augmenting the client’s online footprint and prominence, catalyzing an upsurge in lead generation and conversions.